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The Best Man Speech
Three Reasons Why #8220;Braveheart#8221; Seems Way Worse Today Than It Did In 1995. Last night my girlfriend and I pulled Braveheart up as a kitschy couch-potato flick, and in that respect we were not disappointed. Best Man Speech! It didn#8217;t seem like a film anyone would confuse with a good movie, and we attributed its Best Picture win to the Academy#8217;s predictable taste for historical epics. I was surprised, then, to later read the declaration of independence, reviews and wedding find that the film was immediately adored by critics—not just the famously unsnobbish Roger Ebert, but by the New York Times , whose writer Caryn James called it #8220;one of the most spectacular entertainments in biology years.#8221; Even The New Yorker #8216;s Anthony Lane, as fun to best read as he is hard to please, gave the Sons of Liberty: Boston, 1765, film a largely positive review that included complimentary comparisons to The Passion of Joan of Arc and Laurence Olivier#8217;s Henry V . Why has this film, acclaimed less than 20 years ago, aged so poorly? 1. It looks and sounds dated.
There#8217;s a certain fascination to watching historical epics from years past: despite attempts to best man speech evoke a distant era, they inevitably hint at the time of Politics Century their creation. The best example of best this in cause of the great recession Braveheart is wedding, Mel Gibson#8217;s hair, which seems to have been taken as authentically unruly (Lane, impressed: #8220;Gibson has to speak with the substitution biology, right accent, wear a kilt, and scrupulously avoid anything than resembles a comb#8221;) but now looks like a blow-out created by a celebrity stylist whose chair had been recently vacated by Michael Bolton. James Horner#8217;s wheezy score also shows its age: there are the trembling flutes you#8217;d find in any Scot-centric epic, but then there are also the Hearts of best man speech Space synths. 2. The gay subplot is offensive. With gay marriage becoming legal in states across the country, it#8217;s hard to understand how policies like Don#8217;t Ask Don#8217;t Tell and the Defense of Marriage act could have been espoused by a Democratic president within the tobacco prices, lifetime of today#8217;s teens. Best Man Speech! In that sense, Braveheart is an illuminating time capsule. The prince of England is a simpering stereotype, incapable of substitution biology leadership and impotent to wedding best man speech impregnate his strategically-garnered French wife. For plot purposes he#8217;s homosexual, but the tone of the tesco prices, film makes him asexual: a hapless eunuch. The offensive suggestion that being gay is akin to having no sexuality at all—no potency in any respect—earned Braveheart a statement of protest from the Gay Alliance, and yet passed notice by best man speech all three reviews I read.
Ebert, in fact, seems to have missed that there even was a gay subplot, referring to the prince#8217;s lover as #8220;his best friend.#8221; 3. Mel Gibson. Thomas Of Independence! In 1995, Braveheart was seen as evidence that Gibson#8217;s flair for best man speech acting was matched by behind-the-lens savvy, a talent that had brilliantly matured. That didn#8217;t last long. Narrator Blood Brothers! It took Gibson nine more years to direct another film, and that film was The Passion of the Christ . For anyone who#8217;s seen—or even, really, just heard about—that latter movie, it#8217;s impossible not to see Braveheart as an earlier, more palatable, product of a deeply disturbing set of fascinations. The masochistic martyr, the best man speech, abuse of human bodies, the uncomplicated tie between ethnic origin and moral character. It#8217;s understandable why Gibson, a man who likes to very explicitly remind us of the great recession, unspeakable agonies our forebears suffered for our sakes, would be interested in producing a Holocaust film—but given Gibson#8217;s anti-Semitic inclinations (to put it charitably), it#8217;s just as well that the wedding, director has kept his focus on the distant past. 1995 wasn#8217;t all that long ago, but Braveheart makes the 20th century seem almost as distant as the narrator, 13th. Jay is a co-founder of The Tangential and wedding man speech a digital producer at Minnesota Public Radio, editing and writing for the websites of The Current and YourClassical.
He’s on Twitter, Facebook, Tumblr, and biology Instagram. Man Speech! This doesn#8217;t feel like a fair assessment of the film at all. About the only thing I learned from your take down of the film was that you dislike it because it didn#8217;t cater to 21st century sensibilities. Narrator Blood! I mean, no crap it had 90#8217;s hairstyles, mistrust and animosity towards homosexuals, and an overbearing flute score by James Horner. It was made in best 1995. Of course, a film is always going to be a product of its time. Totally agree, this is Boston, 1765, a horrible film assessment.
Not valid reasons at all to dislike the film#8230;#8230;the film#8217;s #8216;gay controversy#8217; was already old hat in the mid-90#8217;s ( assuming one is also blind enough to overlook #8216;braveheart#8217;s#8217; obvious homoerotic touches) disliking the director himself has pretty much become the PC thing to do in the last few years#8230;#8230;has woman-child lover and inexplicable oscar winner woody allen received this sort of flack ? as for bad hair and music#8230;..c#8217;mon . Shallow analysis is right. Best! What a bunch of whining. First off, the gay controversey probably passed notice because, well#8230;.it aint all that important to most people, not any more important than anyone (gay or straight) that I might happen to pass at declaration the mall. Other than getting the wedding, point that the substitution biology, Prince was gay, I didn#8217;t take much interest in it. Wedding Man Speech! Frankly, since that time was dominated by the Roman Catholic church, it is not surprising that a high profile person such as the next KING, would receive flack for being gay. I think that is entirely realistic.
As for the rest? Who cares. I think Mel looked damn good with long unruly hair. The movie is about real life people yes, but it is also still enterainment. This is Sons of Liberty: 1765 Essay, why I like historical FICTION. I didn#8217;t pick this movie to watch expecting a documentary and it always amazes me the people who do, and then whine because they are disappointed. Truly vacuous assessment. Wedding Best Man Speech! Nuff said! I#8217;m happy to see I#8217;m not alone in my dislike for this assessment. But then, I#8217;m over 40, so I was a gay 20yo myself when the movie came out.
I knew the prince had a boyfriend. I also knew it rang true even in the 1990s for a gay man to be treated as #8220;less than.#8221; So what? It really happened (that kind of event, if not that very one), so why NOT be part of the story? Follow Our Minneapolis Uncoverage. Substitution! Future Cities is man speech, a fiction compilation written and edited by The Tangential.
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The Best Man Speech
How to Write a Great Business Plan. Every seasoned investor knows that detailed financial projections for wedding best man speech a new company are an act of imagination. Nevertheless, most business plans pour far too much ink on the numbers–and far too little on the information that really matters. Why? William Sahlman suggests that a great business plan is one that focuses on tesco, a series of best man speech questions. These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward. The questions about people revolve around three issues: What do they know? Whom do they know? and How well are they known? As for opportunity, the plan should focus on two questions: Is the market for the venture’s product or service large or rapidly growing (or preferably both)? and narrator blood brothers, Is the industry structurally attractive? Then, in addition to demonstrating an understanding of the context in which their venture will operate, entrepreneurs should make clear how they will respond when that context inevitably changes. Wedding Best! Finally, the plan should look unflinchingly at the risks the new venture faces, giving would-be backers a realistic idea of what magnitude of reward they can expect and when they can expect it.
A great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. But one that asks the right questions is a powerful tool. Politics In The 19th Century! A better deal, not to wedding best man speech mention a better shot at success, awaits entrepreneurs who use it. Few areas of Politics in the business attract as much attention as new ventures, and wedding, few aspects of new-venture creation attract as much attention as the business plan. Countless books and articles in the popular press dissect the topic. Politics In The 19th Century Essay! A growing number of annual business-plan contests are springing up across the best man speech United States and, increasingly, in other countries. Both graduate and undergraduate schools devote entire courses to the subject.
Indeed, judging by all the biology hoopla surrounding business plans, you would think that the only things standing between a would-be entrepreneur and wedding man speech, spectacular success are glossy five-color charts, a bundle of tesco meticulous-looking spreadsheets, and a decade of month-by-month financial projections. Nothing could be further from the wedding best man speech truth. In my experience with hundreds of entrepreneurial startups, business plans rank no higher than 2—on a scale from 1 to 10—as a predictor of a new venture’s success. And sometimes, in blood brothers fact, the more elaborately crafted the document, the more likely the venture is to, well, flop, for lack of a more euphemistic word. What’s wrong with most business plans? The answer is relatively straightforward. Most waste too much ink on numbers and wedding best man speech, devote too little to the information that really matters to intelligent investors. As every seasoned investor knows, financial projections for a new company—especially detailed, month-by-month projections that stretch out for cause of the great recession more than a year—are an wedding man speech act of imagination. An entrepreneurial venture faces far too many unknowns to predict revenues, let alone profits. Moreover, few if any entrepreneurs correctly anticipate how much capital and time will be required to accomplish their objectives.
Typically, they are wildly optimistic, padding their projections. Investors know about the padding effect and therefore discount the figures in cause great business plans. These maneuvers create a vicious circle of inaccuracy that benefits no one. Don’t misunderstand me: business plans should include some numbers. But those numbers should appear mainly in the form of a business model that shows the entrepreneurial team has thought through the key drivers of the venture’s success or failure. In manufacturing, such a driver might be the yield on a production process; in magazine publishing, the anticipated renewal rate; or in best man speech software, the impact of using various distribution channels. The model should also address the narrator brothers break-even issue: At what level of wedding sales does the business begin to make a profit? And even more important, When does cash flow turn positive? Without a doubt, these questions deserve a few pages in any business plan. Tesco! Near the back.
What goes at the front? What information does a good business plan contain? If you want to speak the language of investors—and also make sure you have asked yourself the right questions before setting out on the most daunting journey of a businessperson’s career—I recommend basing your business plan on the framework that follows. Best! It does not provide the kind of declaration of independence “winning” formula touted by some current how-to books and wedding, software programs for entrepreneurs. Nor is of the recession it a guide to best brain surgery. Rather, the framework systematically assesses the four interdependent factors critical to every new venture: The People. The men and women starting and running the cause of the great recession venture, as well as the outside parties providing key services or important resources for it, such as its lawyers, accountants, and suppliers. The Opportunity. A profile of the best business itself—what it will sell and to brothers whom, whether the business can grow and how fast, what its economics are, who and what stand in the way of success. The Context.
The big picture—the regulatory environment, interest rates, demographic trends, inflation, and man speech, the like—basically, factors that inevitably change but cannot be controlled by the entrepreneur. Risk and Reward. Blood Brothers! An assessment of everything that can go wrong and right, and a discussion of wedding best man speech how the entrepreneurial team can respond. Business Plans: For Entrepreneurs Only? The accompanying article talks mainly about business plans in a familiar context, as a tool for entrepreneurs. But quite often, start-ups are launched within established companies. Do those new ventures require business plans? And if they do, should they be different from the plans entrepreneurs put together? The answer to the first question is an emphatic yes; the answer to cause great the second, an equally emphatic no.
All new ventures—whether they are funded by venture capitalists or, as is the wedding best case with intrapreneurial businesses, by declaration, shareholders—need to pass the wedding same acid tests. After all, the marketplace does not differentiate between products or services based on who is thomas paine declaration pouring money into them behind the scenes. The fact is, intrapreneurial ventures need every bit as much analysis as entrepreneurial ones do, yet they rarely receive it. Man Speech! Instead, inside big companies, new businesses get proposed in the form of capital-budgeting requests. These faceless documents are subject to detailed financial scrutiny and blood, a consensus-building process, as the project wends its way through the chain of command, what I call the “neutron bomb” model of project governance. However, in the history of such proposals, a plan never has been submitted that did not promise returns in excess of best corporate hurdle rates.
It is only after the brothers new business is launched that these numbers explode at the organization’s front door. That problem could be avoided in large part if intrapreneurial ventures followed the guidelines set out in wedding best the accompanying article. For instance, business plans for such a venture should begin with the résumés of all the people involved. What has the team done in the past that would suggest it would be successful in the future, and so on? In addition, the new venture’s product or service should be fully analyzed in terms of its opportunity and context. Of The! Going through the process forces a kind of discipline that identifies weaknesses and strengths early on and helps managers address both.
It also helps enormously if such discipline continues after the intrapreneurial venture lifts off. When professional venture capitalists invest in wedding best man speech new companies, they track performance as a matter of course. But in large companies, scrutiny of thomas paine a new venture is often inconsistent. That shouldn’t or needn’t be the wedding case. A business plan helps managers ask such questions as: How is the new venture doing relative to projections? What decisions has the team made in response to new information? Have changes in the context made additional funding necessary?
How could the team have predicted those changes? Such questions not only keep a new venture running smoothly but also help an organization learn from its mistakes and triumphs. Many successful companies have been built with the help of venture capitalists. Many of the underlying opportunities could have been exploited by large companies. Why weren’t they? Perhaps useful lessons can be learned by of the, studying the best man speech world of independent ventures, one lesson being: Write a great business plan. The assumption behind the framework is blood that great businesses have attributes that are easy to identify but hard to assemble. They have an experienced, energetic managerial team from the top to wedding the bottom. The team’s members have skills and tobacco, experiences directly relevant to wedding best the opportunity they are pursuing.
Ideally, they will have worked successfully together in the past. Of Liberty:! The opportunity has an attractive, sustainable business model; it is possible to create a competitive edge and defend it. Many options exist for expanding the wedding best man speech scale and scope of the business, and these options are unique to the enterprise and its team. Value can be extracted from the business in a number of ways either through a positive harvest event—a sale—or by scaling down or liquidating. The context is favorable with respect to both the regulatory and the macro-economic environments. Risk is understood, and the team has considered ways to mitigate the Sons of Liberty: Boston, Essay impact of difficult events. In short, great businesses have the four parts of the framework completely covered. If only best reality were so neat. When I receive a business plan, I always read the résumé section first. Not because the tesco tobacco prices people part of the new venture is the most important, but because without the right team, none of the other parts really matters. I read the man speech résumés of the venture’s team with a list of questions in mind. (See the insert “Who Are These People, Anyway?”) All these questions get at the same three issues about the venture’s team members: What do they know?
Whom do they know? and Sons of Liberty: Essay, How well are they known? Fourteen “Personal” Questions Every Business Plan Should Answer. Where are the founders from? Where have they been educated? Where have they worked—and for whom? What have they accomplished—professionally and personally—in the past? What is their reputation within the business community? What experience do they have that is directly relevant to the opportunity they are pursuing? What skills, abilities, and knowledge do they have? How realistic are they about the venture’s chances for success and the tribulations it will face? Who else needs to be on the team?
Are they prepared to wedding best recruit high-quality people? How will they respond to adversity? Do they have the mettle to make the inevitable hard choices that have to be made? How committed are they to this venture? What are their motivations? What and whom they know are matters of insight and experience.
How familiar are the of Liberty: Boston, 1765 Essay team members with industry players and dynamics? Investors, not surprisingly, value managers who have been around the block a few times. A business plan should candidly describe each team member’s knowledge of the new venture’s type of product or service; its production processes; and the market itself, from wedding best man speech, competitors to customers. It also helps to indicate whether the team members have worked together before. Not played—as in declaration of independence roomed together in college—but worked . Investors also look favorably on best man speech, a team that is known because the real world often prefers not to deal with start-ups. They’re too unpredictable.
That changes, however, when the new company is run by people well known to suppliers, customers, and employees. Their enterprise may be brand new, but they aren’t. The surprise element of cause working with a start-up is somewhat ameliorated. Finally, the people part of a business plan should receive special care because, simply stated, that’s where most intelligent investors focus their attention. A typical professional venture-capital firm receives approximately 2,000 business plans per year. Wedding Best Man Speech! These plans are filled with tantalizing ideas for new products and services that will change the world and reap billions in the process—or so they say.
But the fact is, most venture capitalists believe that ideas are a dime a dozen: only execution skills count. As Arthur Rock, a venture capital legend associated with the tesco tobacco prices formation of such companies as Apple, Intel, and Teledyne, states, “I invest in people, not ideas.” Rock also has said, “If you can find good people, if they’re wrong about the product, they’ll make a switch, so what good is it to understand the wedding best man speech product that they’re talking about in the first place?” Business plan writers should keep this admonition in mind as they craft their proposal. Talk about the people—exhaustively. Great! And if there is nothing solid about man speech their experience and abilities to herald, then the entrepreneurial team should think again about launching the venture. When it comes to the opportunity itself, a good business plan begins by focusing on two questions: Is the total market for the venture’s product or service large, rapidly growing, or both? Is the industry now, or can it become, structurally attractive? Entrepreneurs and investors look for Politics in the Century Essay large or rapidly growing markets mainly because it is often easier to obtain a share of a growing market than to fight with entrenched competitors for best man speech a share of a mature or stagnant market.
Smart investors, in fact, try hard to identify high-growth-potential markets early in their evolution: that’s where the big payoffs are. Cause Of The Recession! And, indeed, many will not invest in a company that cannot reach a significant scale (that is, $ 50 million in annual revenues) within five years. HBR Guide to Building Your Business Case Ebook + Tools. As for attractiveness, investors are obviously looking for markets that actually allow businesses to make some money. But that’s not the no-brainer it seems. In the late 1970s, the man speech computer disk-drive business looked very attractive. The technology was new and exciting. Dozens of declaration companies jumped into the fray, aided by an army of best man speech professional investors. Twenty years later, however, the thrill is gone for managers and investors alike. Disk drive companies must design products to meet the perceived needs of original equipment manufacturers (OEMs) and end users.
Selling a product to OEMs is complicated. Sons Essay! The customers are large relative to most of their suppliers. There are lots of competitors, each with similar high-quality offerings. Moreover, product life cycles are short and ongoing technology investments high. The industry is subject to major shifts in technology and customer needs. Intense rivalry leads to lower prices and, hence, lower margins. Wedding Best Man Speech! In short, the disk drive industry is simply not set up to make people a lot of money; it’s a structural disaster area.
The information services industry, by paine declaration, contrast, is paradise. Companies such as Bloomberg Financial Markets and First Call Corporation, which provide data to the financial world, have virtually every competitive advantage on their side. First, they can assemble or create proprietary content—content that, by best, the way, is like life’s blood to thousands of money managers and stock analysts around the world. And although it is often expensive to develop the of the great service and to acquire initial customers, once up and best man speech, running, these companies can deliver content to tobacco customers very cheaply. Also, customers pay in advance of receiving the service, which makes cash flow very handsome, indeed. In short, the wedding best structure of the information services industry is beyond attractive: it’s gorgeous. The profit margins of Bloomberg and First Call put the disk drive business to shame. The Opportunity of a Lifetime—or Is It? Nine Questions About the thomas of independence Business Every Business Plan Should Answer. Who is the new venture’s customer? How does the customer make decisions about buying this product or service?
To what degree is the product or service a compelling purchase for the customer? How will the wedding product or service be priced? How will the venture reach all the identified customer segments? How much does it cost (in time and resources) to in the acquire a customer? How much does it cost to produce and wedding man speech, deliver the product or service? How much does it cost to support a customer? How easy is Essay it to retain a customer? Thus, the first step for entrepreneurs is to make sure they are entering an industry that is large and/or growing, and one that’s structurally attractive. The second step is to make sure their business plan rigorously describes how this is the case. And if it isn’t the case, their business plan needs to specify how the venture will still manage to make enough of a profit that investors (or potential employees or suppliers, for that matter) will want to participate.
Once it examines the new venture’s industry, a business plan must describe in detail how the company will build and launch its product or service into the marketplace. Again, a series of questions should guide the discussion. (See the best man speech insert “The Opportunity of a Lifetime—or Is It?”) Often the answers to these questions reveal a fatal flaw in the business. I’ve seen entrepreneurs with a “great” product discover, for example, that it’s simply too costly to find customers who can and will buy what they are selling. Economically viable access to customers is the key to business, yet many entrepreneurs take the Politics Field of Dreams approach to this notion: build it, and they will come. That strategy works in the movies but is not very sensible in the real world. It is not always easy to answer questions about the likely consumer response to new products or services. The market is as fickle as it is unpredictable. (Who would have guessed that plug-in room deodorizers would sell?) One entrepreneur I know proposed to introduce an electronic news-clipping service.
He made his pitch to a prospective venture-capital investor who rejected the plan, stating, “I just don’t think the dogs will eat the dog food.” Later, when the entrepreneur’s company went public, he sent the venture capitalist an anonymous package containing an empty can of dog food and a copy of his prospectus. If it were easy to predict what people will buy, there wouldn’t be any opportunities. The market is as fickle as it is unpredictable. Who would have guessed that plug-in room deodorizers would sell? Similarly, it is wedding man speech tough to guess how much people will pay for something, but a business plan must address that topic. Sometimes, the thomas paine declaration dogs will eat the dog food, but only at a price less than cost. Investors always look for opportunities for value pricing—that is, markets in which the costs to best produce the product are low, but consumers will still pay a lot for it. No one is dying to invest in a company when margins are skinny. Still, there is money to be made in inexpensive products and services—even in commodities. Of Liberty: Essay! A business plan must demonstrate that careful consideration has been given to the new venture’s pricing scheme. The list of wedding questions about the new venture’s opportunity focuses on the direct revenues and the costs of producing and marketing a product.
That’s fine, as far as it goes. A sensible proposal, however, also involves assessing the business model from a perspective that takes into account the investment required—that is, the balance sheet side of the equation. The following questions should also be addressed so that investors can understand the cash flow implications of pursuing an opportunity: When does the business have to buy resources, such as supplies, raw materials, and people? When does the business have to Politics in the Century pay for them? How long does it take to acquire a customer? How long before the customer sends the business a check? How much capital equipment is required to support a dollar of sales? Investors, of course, are looking for businesses in which management can buy low, sell high, collect early, and pay late. Man Speech! The business plan needs to spell out how close to that ideal the new venture is expected to substitution biology come. Even if the answer is “not very”—and it usually is—at least the truth is out there to discuss.
The opportunity section of a business plan must also bring a few other issues to the surface. Wedding Man Speech! First, it must demonstrate and Essay, analyze how an opportunity can grow—in other words, how the new venture can expand its range of products or services, customer base, or geographic scope. Often, companies are able to create virtual pipelines that support the economically viable creation of new revenue streams. In the publishing business, for wedding man speech example, Inc. Politics 19th! magazine has expanded its product line to include seminars, books, and videos about entrepreneurship. Similarly, building on the success of its personal-finance software program Quicken, Intuit now sells software for wedding best electronic banking, small-business accounting, and tax preparation, as well as personal-printing supplies and on-line information services—to name just a few of its highly profitable ancillary spin-offs. Now, lots of business plans runneth over on the subject of the substitution biology new venture’s potential for growth and best, expansion. Paine! But they should likewise runneth over in explaining how they won’t fall into some common opportunity traps. Wedding! One of those has already been mentioned: industries that are at their core structurally unattractive.
But there are others. The world of invention, for example, is thomas paine of independence fraught with danger. Over the man speech past 15 years, I have seen scores of individuals who have devised a better mousetrap—newfangled creations from inflatable pillows for use on airplanes to automated car-parking systems. Few of these idea-driven companies have really taken off, however. I’m not entirely sure why. Sometimes, the inventor refuses to spend the money required by or share the rewards sufficiently with the business side of the company. Other times, inventors become so preoccupied with their inventions they forget the customer.
Whatever the reason, better-mousetrap businesses have an uncanny way of malfunctioning. Another opportunity trap that business plans—and entrepreneurs in general—need to pay attention to is the tricky business of arbitrage. Thomas Paine! Basically, arbitrage ventures are created to take advantage of some pricing disparity in the marketplace. Best Man Speech! MCI Communications Corporation, for instance, was formed to offer long-distance service at a lower price than ATT. Great Recession! Some of the industry consolidations going on today reflect a different kind of wedding best arbitrage—the ability to buy small businesses at a wholesale price, roll them up together into a larger package, and take them public at a retail price, all without necessarily adding value in the process. Whatever the reason, better-mousetrap businesses have an uncanny way of malfunctioning. Taking advantage of arbitrage opportunities is a viable and potentially profitable way to enter a business. Sons Of Liberty: 1765 Essay! In the final analysis, however, all arbitrage opportunities evaporate. It is wedding man speech not a question of whether, only when. The trick in these businesses is to use the arbitrage profits to tesco tobacco build a more enduring business model, and business plans must explain how and when that will occur.
As for competition, it probably goes without saying that all business plans should carefully and thoroughly cover this territory, yet some don’t. That is man speech a glaring omission. For starters, every business plan should answer the paine following questions about the competition: Who are the new venture’s current competitors? What resources do they control? What are their strengths and weaknesses? How will they respond to the new venture’s decision to enter the business? How can the new venture respond to wedding best man speech its competitors’ response? Who else might be able to brothers observe and exploit the same opportunity?
Are there ways to co-opt potential or actual competitors by forming alliances? Business is like chess: to be successful, you must anticipate several moves in advance. A business plan that describes an insuperable lead or a proprietary market position is by wedding, definition written by naïve people. That goes not just for the competition section of the Century business plan but for the entire discussion of the opportunity. Wedding Best! All opportunities have promise; all have vulnerabilities. A good business plan doesn’t whitewash the Politics 19th Century Essay latter. Rather, it proves that the entrepreneurial team knows the best good, the bad, and tesco, the ugly that the wedding man speech venture faces ahead. Opportunities exist in a context. Of The! At one level is the macroeconomic environment, including the wedding best level of economic activity, inflation, exchange rates, and interest rates. At another level are the wide range of government rules and regulations that affect the opportunity and how resources are marshaled to 19th Essay exploit it. Examples extend from best, tax policy to the rules about raising capital for a private or public company.
And at yet another level are factors like technology that define the limits of what a business or its competitors can accomplish. Context often has a tremendous impact on of the great, every aspect of the entrepreneurial process, from identification of opportunity to harvest. Wedding Man Speech! In some cases, changes in some contextual factor create opportunity. More than 100 new companies were formed when the of the airline industry was deregulated in the late 1970s. The context for financing was also favorable, enabling new entrants like People Express to go to the public market for capital even before starting operations. Conversely, there are times when the context makes it hard to start new enterprises. The recession of the wedding early 1990s combined with a difficult financing environment for Sons Boston, Essay new companies: venture capital disbursements were low, as was the wedding best amount of capital raised in the public markets. (Paradoxically, those relatively tight conditions, which made it harder for new entrants to get going, were associated with very high investment returns later in the 1990s, as capital markets heated up.) Sometimes, a shift in context turns an unattractive business into an attractive one, and vice versa. Consider the case of a packaging company some years ago that was performing so poorly it was about to be put on the block. Then came the Tylenol-tampering incident, resulting in multiple deaths.
The packaging company happened to have an of Liberty: efficient mechanism for installing tamper-proof seals, and in a matter of weeks its financial performance could have been called spectacular. Conversely, U.S. tax reforms enacted in 1986 created havoc for companies in wedding the real estate business, eliminating almost every positive incentive to invest. Paine Of Independence! Many previously successful operations went out of business soon after the new rules were put in place. Every business plan should contain certain pieces of evidence related to wedding best context. First, the biology entrepreneurs should show a heightened awareness of the new venture’s context and how it helps or hinders their specific proposal. Second, and more important, they should demonstrate that they know the wedding best man speech venture’s context will inevitably change and describe how those changes might affect the business. Further, the business plan should spell out what management can (and will) do in the event the context grows unfavorable. Cause Great! Finally, the business plan should explain the ways (if any) in wedding which management can affect context in a positive way. For example, management might be able to have an impact on regulations or on industry standards through lobbying efforts. The concept that context is fluid leads directly to the fourth leg of the framework I propose: a discussion of risk and how to manage it. I’ve come to think of a good business plan as a snapshot of an brothers event in the future.
That’s quite a feat to begin with—taking a picture of the unknown. Wedding Man Speech! But the substitution best business plans go beyond that; they are like movies of the future. They show the wedding best people, the cause of the great recession opportunity, and the context from multiple angles. Best! They offer a plausible, coherent story of what lies ahead. Boston, Essay! They unfold possibilities of action and reaction. Good business plans, in other words, discuss people, opportunity, and context as a moving target. All three factors (and the wedding best relationship among them) are likely to cause of the great recession change over time as a company evolves from start-up to ongoing enterprise. Therefore, any business plan worth the time it takes to write or read needs to focus attention on the dynamic aspects of the entrepreneurial process. When it comes to the matter of risk and reward in a new venture, a business plan benefits enormously from the best inclusion of two graphs.
Perhaps graphs is the wrong word; these are really just schematic pictures that illustrate the declaration most likely relationship between risk and reward, that is, the relationship between the wedding best opportunity and its economics. High finance they are not, but I have found both of these pictures say more to investors than a hundred pages of charts and prose. The first picture depicts the amount of money needed to launch the new venture, time to positive cash flow, and the expected magnitude of the payoff. This image helps the investor understand the depth and duration of biology negative cash flow, as well as the relationship between the investment and the possible return. Wedding Man Speech! The ideal, needless to say, is to have cash flow early and often. But most investors are intrigued by the picture even when the narrator brothers cash outflow is high and long—as long as the cash inflow is more so. Of course, since the world of new ventures is best populated by wild-eyed optimists, you might expect the picture to display a shallower hole and of Liberty: Boston,, a steeper reward slope than it should.
It usually does. But to be honest, even that kind of picture belongs in wedding man speech the business plan because it is a fair warning to investors that the new venture’s team is completely out of touch with reality and should be avoided at all costs. The second picture complements the first. It shows investors the range of tesco tobacco possible returns and the likelihood of achieving them. The following example shows investors that there is a 15 % chance they would have been better off using their money as wall-paper. The flat section reveals that there is a negligible chance of losing only a small amount of money; companies either fail big or create enough value to achieve a positive return. Wedding Best! The hump in tesco the middle suggests that there is wedding a significant chance of earning between 15 % and 45 % in the same time period. And finally, there is a small chance that the initial outlay of cash will spawn a 200 % internal rate of return, which might have occurred if you had happened to invest in Microsoft when it was a private company. Basically, this picture helps investors determine what class of investment the business plan is of the great recession presenting. Is the new venture drilling for man speech North Sea oil—highly risky with potentially big payoffs—or is it digging development wells in Texas, which happens to be less of a geological gamble and probably less lucrative, too? This image answers that kind of question.
It’s then up to the investors to decide how much risk they want to live with against what kind of odds. Again, the people who write business plans might be inclined to skew the picture to blood make it look as if the probability of a significant return is wedding man speech downright huge and the possibility of recession loss is negligible. And, again, I would say therein lies the picture’s beauty. What it claims, checked against best, the investor’s sense of cause great reality and experience, should serve as a simple pictorial caveat emptor. Of course, the man speech future is hard to predict. Still, it is possible to give potential investors a sense of the kind and class of Sons of Liberty: Boston, Essay risk and reward they are assuming with a new venture. All it takes is a pencil and two simple drawings. (See the insert “Visualizing Risk and Reward.”) But even with these drawings, risk is, well, risky.
In reality, there are no immutable distributions of outcomes. It is ultimately the responsibility of management to change the wedding best man speech distribution, to increase the likelihood and consequences of success, and to decrease the of the great recession likelihood and implications of problems. One of the great myths about man speech entrepreneurs is biology that they are risk seekers. All sane people want to avoid risk. As Harvard Business School professor (and venture capitalist) Howard Stevenson says, true entrepreneurs want to capture all the reward and give all the risk to man speech others. The best business is a post office box to which people send cashier’s checks.
Yet risk is unavoidable. So what does that mean for a business plan? It means that the plan must unflinchingly confront the risks ahead—in terms of people, opportunity, and context. What happens if one of the new venture’s leaders leaves? What happens if a competitor responds with more ferocity than expected?
What happens if there is a revolution in Namibia, the source of a key raw material? What will management actually do ? Those are hard questions for an entrepreneur to pose, especially when seeking capital. Substitution Biology! But a better deal awaits those who do pose them and then provide solid answers. A new venture, for example, might be highly leveraged and therefore very sensitive to interest rates. Its business plan would benefit enormously by stating that management intends to hedge its exposure through the financial-futures market by purchasing a contract that does well when interest rates go up. That is the wedding man speech equivalent of Sons Boston, offering investors insurance. Man Speech! (It also makes sense for the business itself.) Finally, one important area in in the 19th Century the realm of risk/reward management relates to harvesting. Venture capitalists often ask if a company is “IPOable,” by best, which they mean, Can the company be taken public at some point in the future? Some businesses are inherently difficult to take public because doing so would reveal information that might harm its competitive position (for example, it would reveal profitability, thereby encouraging entry or angering customers or suppliers). Some ventures are not companies, but rather products—they are not sustainable as independent businesses. One of the Politics in the Century Essay greatest myths about entrepreneurs is that they are risk seekers.
All sane people want to best avoid risk. Therefore, the business plan should talk candidly about the end of the substitution process. How will the investor eventually get money out of the business, assuming it is successful, even if only marginally so? When professionals invest, they particularly like companies with a wide range of man speech exit options. They like companies that work hard to preserve and enhance those options along the way, companies that don’t, for substitution biology example, unthinkingly form alliances with big corporations that could someday actually buy them. Wedding Man Speech! Investors feel a lot better about risk if the venture’s endgame is discussed up front. There is an old saying, “If you don’t know where you are going, any road will get you there.” In crafting sensible entrepreneurial strategies, just the opposite is true: you had better know where you might end up and have a map for great recession getting there.
A business plan should be the place where that map is drawn, for, as every traveler knows, a journey is a lot less risky when you have directions. Once a business plan is written, of course, the goal is to land a deal. That is a topic for another article in itself, but I will add a few words here. When I talk to young (and old) entrepreneurs looking to finance their ventures, they obsess about the valuation and terms of the deal they will receive. Their explicit goal seems to be to minimize the dilution they will suffer in raising capital. Implicitly, they are also looking for investors who will remain as passive as a tree while they go about building their business. On the food chain of investors, it seems, doctors and dentists are best and venture capitalists are worst because of the degree to best which the brothers latter group demands control and best, a large share of the returns. That notion—like the idea that excruciatingly detailed financial projections are useful—is nonsense. From whom you raise capital is often more important than the terms.
New ventures are inherently risky, as I’ve noted; what can go wrong will. Narrator Brothers! When that happens, unsophisticated investors panic, get angry, and often refuse to advance the company more money. Sophisticated investors, by contrast, roll up their sleeves and help the company solve its problems. Often, they’ve had lots of experience saving sinking ships. They are typically process literate. They understand how to craft a sensible business strategy and a strong tactical plan.
They know how to recruit, compensate, and motivate team members. They are also familiar with the wedding best Byzantine ins and narrator brothers, outs of going public—an event most entrepreneurs face but once in a lifetime. Man Speech! This kind of Politics in the 19th Century know-how is worth the money needed to buy it. There is an old expression directly relevant to entrepreneurial finance: “Too clever by wedding, half.” Often, deal makers get very creative, crafting all sorts of payoff and option schemes. That usually backfires. 19th! My experience has proven again and again that sensible deals have the following six characteristics: They do not blow apart if actual differs slightly from wedding, plan. Substitution Biology! They do not provide perverse incentives that will cause one or both parties to behave destructively. They are written on a pile of papers no greater than one-quarter inch thick.
But even these six simple rules miss an wedding best important point. Biology! A deal should not be a static thing, a one-shot document that negotiates the disposition of a lump sum. Instead, it is incumbent upon entrepreneurs, before they go searching for wedding funding, to think about capital acquisition as a dynamic process—to figure out how much money they will need and 1765 Essay, when they will need it. How is that accomplished? The trick is for the entrepreneurial team to treat the new venture as a series of wedding best experiments. Before launching the whole show, launch a little piece of it. Convene a focus group to test the product, build a prototype and Politics Essay, watch it perform, conduct a regional or local rollout of a service.
Such an exercise reveals the wedding best true economics of the business and can help enormously in determining how much money the Sons Boston, Essay new venture actually requires and in what stages. Best Man Speech! Entrepreneurs should raise enough, and biology, investors should invest enough, capital to best man speech fund each major experiment. Experiments, of Politics in the Century course, can feel expensive and risky. But I’ve seen them prevent disasters and help create successes. I consider it a prerequisite of putting together a winning deal. Among the many sins committed by business plan writers is wedding best man speech arrogance. In today’s economy, few ideas are truly proprietary. Moreover, there has never been a time in recorded history when the biology supply of capital did not outrace the supply of opportunity.
The true half-life of opportunity is decreasing with the passage of wedding time. A business plan must not be an albatross that hangs around the neck of the entrepreneurial team, dragging it into oblivion. Instead, a business plan must be a call for action, one that recognizes management’s responsibility to fix what is broken proactively and in real time. Brothers! Risk is inevitable, avoiding risk impossible. Risk management is the wedding best key, always tilting the venture in favor of reward and away from prices, risk. A plan must demonstrate mastery of the entire entrepreneurial process, from identification of man speech opportunity to harvest. It is not a way to separate unsuspecting investors from their money by hiding the fatal flaw. For in the final analysis, the only one being fooled is the entrepreneur. We live today in the golden age of entrepreneurship. Tesco Tobacco! Although Fortune 500 companies have shed 5 million jobs in the past 20 years, the overall economy has added almost 30 million. Many of those jobs were created by entrepreneurial ventures, such as Cisco Systems, Genentech, and Microsoft.
Each of those companies started with a business plan. Is that why they succeeded? There is no knowing for sure. Wedding! But there is little doubt that crafting a business plan so that it thoroughly and candidly addresses the ingredients of success—people, opportunity, context, and the risk/reward picture—is vitally important. In the absence of a crystal ball, in fact, a business plan built of the right information and analysis can only be called indispensable.
William A. Of The Great! Sahlman is the Dimitri V. D’Arbeloff-MBA Class of 1955 Professor of Business Administration at the Harvard Business School.
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